(2016). Marketing de relacionamento no futebol: O programa sócio-torcedor do Sport Club Corinthians Paulista. (Dissertação de Mestrado). https://tede2.pucsp.br/handle/handle/19050 https://tede2.pucsp.br/handle/handle/190. ), there is a growing appreciation of the presence of fans in the stadium, as this experience tends to be more satisfactory when compared to television and other mass media. All of this popularity has resulted in millions of players and attracted billions of fans. Thus, it has become a business, which generates enormous revenues ( Müller, Simons, & Weinmann, 2017 Müller, O., Simons, A., & Weinmann, M.
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Aposta esportiva acima de 3.5
). Thus, opportunities to create marketing actions to improve return on investment are substantial. With practices such as Football FMPs, this relationship marketing adoption has achieved widespread success in Europe, where European clubs pioneered the club-related products and services offering ( Martins, 2016 Martins, F. F. (2016). Marketing de relacionamento no futebol: O programa sócio-torcedor do Sport Club Corinthians Paulista. Resultado alemanha bundesliga.
(2016). Administração de clubes de futebol profissional: Proposta de um modelo específico de governança para o setor. Organizações & Sociedade , 23 (78), 378-405.
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