Reviewing and conceptualising customer-perceived value. The Marketing Review, 12(3), 253-274. https://doi.org/10.1362/146934712X13420906885395 https://doi.org/10.1362/146934712X134209. ). In the context of Football, when considering clubs as products, one can notice a variety of target markets. Thus, the fans can consider the perceived value intangible and the partners, from different segments, can consider different values. These characteristics allow club managers to develop value propositions and capitalize upon offers on comprehensive attributes, individually and collectively, positioning their value according to the images and associations they desire.
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Therefore, related to Football, the value definition must go beyond the conceptual, encompassing identification with target markets and supporters ( Vrontis, et al., 2014 Vrontis, D., Thrassou, A., Kartakoullis, N. L., & Kriemadis, T. (2014). Strategic marketing planning for football clubs: A value-based analysis. Journal for Global Business Advancement, 7(4), 355-374.
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