The attributes “Price”, “Discount on Tickets” and “Advance Purchase” were of greater importance for men, while the attributes “Dependent”, “Privileged Area” and “Benefits” were more important in the women’s opinion. However, the differences did not exceed 2 %. Sequentially, the division by marital status also had “Price” as the attribute most valued by the respondents, except by widowers. Thus, as it happened for the age group up to 17 years, such respondents are not very representative in the present sample, corresponding to only 0,5 % of the total data base. Nevertheless, the “Privileged Area” construct remained the least attractive in intent to purchase a Fan Membership Programs plan. Following the same line, in the Family Income results, the “Price” and the “Discount on the tickets” continued to be attributes most valued by the respondents and the “Privileged Area” construct remained the least attractive in intention to purchase a Fan Membership Program. It was also observed that the respondents with incomes up to R$ 1.020,00 were the ones that more distanced themselves from the average general results. 5.
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Such a thing is continuous and resists situational influences and external marketing efforts. A loyal consumer does not change his posture easily through competition efforts nor, in the case of sports, whether other teams perform well. As previously mentioned, besides strengthening loyalty, satisfaction is important to build an organization’s positive communication. An unsatisfied consumer will probably communicate his negative experience to others. The brand’s previous performance cumulative evaluation and future dissatisfaction likelihood increase the willingness to alert people not to be involved with the organization ( Weitzl, Hutzinger, & Einwiller, 2018 Weitzl, W., Hutzinger, C., & Einwiller, S. (2018). An empirical study on how webcare mitigates complainants’ failure attributions and negative word-of-mouth. Time de ronaldo fenômeno na espanha.
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